Final Quiz: Bulletproof your Agency with Janice Christopher

Fill in the blank: An agency that is working with a very specific niche should position their agency to a ________ audience

Which of the following is NOT a part of the Hero’s story?

The second section of Janice’s website says the following: ‘No one looks on the second page of Google for the best of anything. If you’re not on that first page of search results for your most important lines of business, you’re losing money, and your competitors are eating your lunch.’

Which part of the Hero’s Story is the website speaking to? 

Which of the following would be considered a good local vertical to market to? (choose three that apply)

As a digital marketing agency specializing in dental services, you have a new prospective client who owns a dental practice and wants to improve their online presence. You are preparing a proposal to present to them. Which of the following proposals should you avoid presenting to the prospective client?

Which two products should always form the base of every starter package in your store?

Which of the following best describes the purpose of a consultant in the onboarding process?

Which package would you recommend for a brand new startup law firm?

True or False: You should only be hosting monthly marketing meetings for clients with meaningful budgets.

What does a clients’ average basket size refer to?

Which of the following is not a goal of the monthly marketing meeting?

You have a client with a medium basket size, how might you use this information to uncover their budget?

Out of the following options, how might you use monthly marketing meetings to aid with collaboration and informed decision-making?

How might you tailor your marketing strategy for a client with a medium basket size?

What is the benefit of choosing a niche when establishing an online-facing agency with clients across the globe?