Conquer Local
PODCAST
If selling to local businesses is your game, this weekly podcast is chock-full of tips and strategies that make it easier.
Subscribe wherever you listen to podcasts:
 |
 |
 |
 |
 |
 |
Conquer Local
PODCAST
If selling to local businesses is your game, this weekly podcast is chock-full of tips and strategies that make it easier.
Subscribe wherever you listen to podcasts:
|
|
|
|
|
|
Hosted by Jeff Tomlin
Jeff Tomlin is Vendasta’s co-founder. He’s been with the company since its inception in 2008 and is a visionary in all aspects of marketing, SEO, strategy, business development, and digital communications.
Jeff’s innovative nature and unwavering passion drive the business’s success, where he provides strategy and direction to the teams responsible for raising awareness and generating demand for Vendasta’s platform.
Prior to co-founding Vendasta, Jeff served as VP of strategy and business development at Point2, where he helped grow a real estate platform from the ground up to power more than 165,000 agents across 85 countries.
Jeff’s passion for marketing and technology dates back to 1996 when online digital marketing was still in its infancy. He honed his skills by working with channel partners, helping their small and medium-sized business clients increase revenue through digital media solutions, strengthening traditional media assets, and developing digital sales strategies.
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505: Time Management: Life Is Long, Here’s How To Get Your Time Back | Chris Croft
450: A Realistic Approach to Sustaining Your Unique Happiness | Gretchen Rubin
431: Outcome Based Selling, with Phil M. Jones
323: Converting Leads – Part 1 | Master Sales Series
114: Dennis Yu: Forget Facebook’s PR problem and focus on your personal brand
102: How Traditional Sales Reps Are Transitioning to Digital, with David Little
All Latest Podcasts
340: Intrapreneurship in Large Complex Organizations, with Dr. Chitra Anand
What if organizations can emulate intrapreneurship within their walls? What would that mean in terms of growth for the employee and the organization...
339: Leveraging Branded Content, with Jared Merves
There is a lot of confusion about the difference between branded content and native content. Wundervue defines branded content as any sales or...
338: SMB Best Practices for going Back to Business, with Todd Rowe
Information shared by an expert at Google provides some SMB Best Practices can use when going back to business. Todd Rowe, Global Marketing Director...
337: Building a Cooperative in Retail, with Lindsay Gaskins
To build a cooperative in retail, it started with only 12 retailers, which quickly grew to 300 in one short year. “Ten thousand mistakes can...
336: Be the Trusted Local Expert | Master Sales Series
How to help the SMBs get back to business by being the Trusted Local Expert. What does it look like to reopen and how to communicate it to the SMBs...
335: E-commerce, Now or Never, with Greg Sterling
Consumers want to support their favorite local businesses. For this to happen, local businesses need to embrace e-commerce and go online. Greg...
334: Customer Journey, with Ahsen Mohammad
Customers travel through a series of steps—whether they know it or not—before they purchase at a local business. This is known as the customer...
333: Onboarding a Remote Workforce, with Tricia Score
The way we hire has changed, what does onboarding a remote workforce look like now in today’s landscape? Conquer Local heads to Denmark to...
332: Trust in Franchise Selling, with Joe Mohay
Franchise Selling must ultimately be around building trust with your customer base before getting started.
We welcome Joe Mohay, CRO & Co-Founder of Integrated Digital Strategies (IDS), on the podcast this week, and he is here to talk Franchise Selling. Joe shares what he has learned in his career regarding building trust with customers, “Businesses that go above and beyond are the ones who will succeed.” He breaks it down into three sections, treat customers like family, prove to them you are trustworthy from advocacy from other customers, and be a raving fan for your customers.
331: Creating a Buyer Persona, with Stu Richards
Developing a Buyer Persona, learning the dos and don’ts, and why it’s essential to understand the mindset of small business owners. Stu...
330: Brand Identity | Master Sales Series
Developing a brand identity for your agency is one of the best ways to take your brand to the next level. Master Sales Series this week brings you...
329: Navigating a SaaS Startup, with Jordan McFarlen
You have to admire startup founders. Creating. building, developing, and growing a SaaS Startup is not an easy feat. SaaS Startup founders put...
328: Be the Hero | Master Sales Series
Where are you going to be after the inevitable bounce? Will you Be the Hero?
We are taking a different angle for this Master Sales Series episode. George brings to light what it means to be the hero during this time of crisis. Conquer Local’s core purpose has always been to drive local economies by providing knowledge to our listeners. We support local businesses, and during challenging times like these, we’re committed to that now more than ever. We’re here to help our listeners clients through these challenging times. You may be facing staff shortages, remote work, and an evolving marketplace where changing customer habits are hurting your bottom line. We want to Protect Local.
327: Product-Led Growth, with Anna Tavares
In its simplest form, Product-Led Growth leans on product experience in order to grow a customer base.
In the traditional acquisition model, marketers focus on attracting potential customers through inbound tactics like paid ads. Once a prospect shows interest and are vetted as a qualified lead, they become a market qualified lead and are sent to the salespeople. Product-Led Growth (PLG) is a strategy that puts the product right before the customer to lead the customer experience! Anna Tavares, Director of Strategy at Vendasta, explains how PLG is defined, and the reason you should be implementing into your business strategy. The concept of PLG is not new. You probably already know and use it all the time. Synonyms for PLG include ‘freemium’, ‘try-before-you-buy’, ‘SaaS 2.0’ and ‘free trial’. Anna explains even more on this episode of the Conquer Local Podcast.
326: Direct to Customer, with Mitch Joel
The bar has never been lower to start a business by going Direct to Customer, but that doesn’t change what the pillars of business are. Direct to Customer brands leverage their true purpose, technology, data, content, and speed to market in astonishing ways. Now, you can too. Brace for impact. Mitch Joel, Founder of Six Pixels Group, is our guest this week. He is one of the amazing speakers at the Conquer Local 2020 Conference in beautiful Montreal.
325: The Art of the Elevator Pitch | Master Sales Series
A powerful Elevator Pitch can be magnetic. If it’s engaging enough, you can sell anything – whether it’s a product to a client, an idea to an investor, or convincing an employer that you’re the right fit.
We held a live Elevator Pitch competition at Vendast’a headquarters. Our astonishing host, George Leith, was one of three on the panel of judges. We bring you the eight elevator pitches from the competitors, and George provides feedback on each. Who do you think will win? The objective of an elevator pitch isn’t to close a deal, but to convince someone that you have something worthwhile to offer! George’s career in sales and marketing spans more than three decades. He has spoken to tens of thousands of people across the world at conferences and through seminars, helping businesses to overcome their difficulties and transform them into digital sales and marketing experts.
324: Converting Leads, with Existing Clients – Part 2 | Master Sales Series
Converting Leads Part 1 was all about the prospects, and we’re now diving into Part 2: Converting Leads, with existing clients—selling after the close.
George is back with Part 2 of Converting Leads on this episode of the Master Sales Series. You’ve closed the deal, you’ve won the sale, it’s time to celebrate, right? Yes, but there’s still work to be done. George explains the concept of looking at existing partners whose accounts are still active and treat them as a lead. Treat them the same and establish regular rhythms of communication and keep building the relationship. As stated previously, always be adding value. The biggest take away is to generate advocacy – turn happy clients into your best sales resource.
323: Converting Leads – Part 1 | Master Sales Series
Everyone always wants more and more leads, but what about the leads they already have? We bring you Converting Leads on the Conquer Local Podcast...
322: Developing a Sales Strategy, with Donny Dye
Developing a Sales Strategy to implement with your sales team isn’t a one and done, it has to tweaked and edited as you grow.
We are excited to bring back Donny Dye, Founder of Quota NYC, to the Conquer Local Podcast. Donny updates on what he has been doing since we last spoke in Season 2, For the past year he has been the acting CRO for Eden Health developing and growing their sales team. Donny divulges the three things his tried and test method of developing a sales strategy: Strategy, Team, and Conversation. He says it’s a technique that is universal to all sales team.
321: Sales Procurement & Relationship Building, with Jens Hentschel
Sales Procurement is your friend, not your enemy.
Jens Hentschel, Founder and CEO of THE FIVIS PARTNERSHIP, is on the Conquer Local Podcast this week talking Sales Procurement. Most people cringe at the word procurement, but procurement is just as important as sales. Sales organizations see procurement as a roadblock and avoid it at all costs. Jens explains that procurement is your best friend, and when you are selling a product or service reaching out to the head of the procurement department can actually lead to insuring the sale closes.
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