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Discover Your Product-Market Fit Along the Customer Journey

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  1. Master the Customer Journey
  2. Lessons from the Digital Chasm
  3. Customer Journey Final Quiz
5 LESSONS
1 QUIZ
45 MINUTES

The way consumers shop for goods has transformed with the introduction of ecommerce and online reviews. Consider the last time you made a purchase. Where did you make this purchase? If it wasn’t online, you were likely influenced by reviews or listings found online. The customer journey has changed and every business owner needs to understand the implications of this transformation.

In this module, you will explore the customer journey, learn about the zero moment of truth, and understand how to use this model to attract, build, and retain a loyal customer base.

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Customer Journey Learner Guide: CustomerJourney_Vendasta_Checklist_2021
Podcast: The Customer Journey, with Ahsen Mohammad
Downloadable Checklist: Local Marketing Stack Checklist
Blog: The 4 Critical Phases of a Go-to-Market Strategy