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Create email campaigns
Email campaigns can promote your products and generate hot leads for your salespeople. You can manage your campaigns from the Marketing tab in Partner Center.
Add recommended campaigns or Create custom campaigns
Preview and test your campaigns
Publish your campaigns
Add recommended campaigns
Building email campaigns is a hassle, so we’ve done the legwork for you—we’ve built ready-made campaigns that are proven to generate hot leads. These automated campaigns allow your salespeople to connect with more prospects and determine where it’s best to spend their time.
To add a recommended campaign:
Go to Partner Center > Marketing > Campaigns.
Go to the Recommended Campaigns tab.
Browse the selection of ready-made campaigns.
You can preview each email within a campaign by clicking the name of the campaign.
When you find a campaign you like:
Click on the campaign name, then click Actions > Copy.
Go to the Duplicate Campaign.
Edit the campaign details as desired. The campaign must be in a Draft Status to allow editing.
When you are ready, click Publish.
This adds the campaign to the Sales & Success Center, where your salespeople can send it to their prospects and customers. The campaign can also be added to an automation, or can be sent via bulk action after publishing.
Watch the video here.
You can edit your campaign before launching it. Learn more
You have the flexibility to craft your own email campaigns with the New Email Builder.
To create a custom campaign with the Old Email Builder:
Go to Partner Center > Marketing > Campaigns.
Click Create Campaign in the upper right.
Enter a descriptive name for the campaign that your salespeople will recognize. Click Create.
Click Add existing email, Create new email, or Add Snapshot Report
If you select Create new email, you will immediately enter the Email Builder.
If you selected Add Snapshot Report, the campaign will automatically create or refresh a Snapshot Report for your prospect. If any of the emails in the campaign link to the Snapshot Report, this event ensures the information in the report is up-to-date.
Continue adding events until you have finished creating the campaign.
Adjust the "days before starting" or "days before previous event."
We recommend the following email frequencies:Customer Acquisition: lower frequency (1 email/week)Product Adoption: higher frequency (3 emails/week)Product Upsell: lower frequency (1 email/week)
Configure your campaign to bring in the right number of leads on the right days. Learn more
Before publishing your campaign, preview and test your emails.
Click the icon and select Preview > Send test email.
Preview and test your campaigns
Email clients—such as Gmail, Apple Mail, and Outlook—display emails differently. As such, we recommend that you preview and test your emails by sending them to your own email address or, better yet, a third-party testing tool. You need to make sure everything looks great and all your links are working.Note: In order for a Test Campaign to be sent successfully there needs to be an account linked to the User receiving the email.
To test your emails from the campaign page:
Click Preview under the first email.
Click Send Yourself a Test Email.
Enter the test email address, then click Send Test.
Scroll Next to the following emails, if applicable. Click Send Test for each email.
Don’t like how your campaign looks?You can edit your campaign before launching it. Learn more
Publish your campaigns
Once everything looks good, publish the campaign to make it available to your salespeople in the Sales & Success Center.
To publish the campaign from the campaign page:
Click Publish.
Resource Center
Levels of access
Vendasta's Platform has four levels of access, each with its own login.
Administrators
Administrators, or admins, are top-level users designed to manage all aspects of their Vendasta experience. They are given access to the powerful Partner Center dashboard, enabling them to efficiently manage their clients. They have the ultimate control when it comes to tailoring how salespeople and users access the platform, as well as what features are available to them. With full permissions, an admin can perform the following:
Can view and edit automations
Access to dashboard
Can manage company billing
Able to customize platform
Can view and edit company profile
Can access marketplace
Can enable products
Can manage accounts and users
Can manage marketing
Can manage sales
Can manage task manager
Can manage groups
Can create and manage admins
Can manage orders
Can manage retail billing
You can customize each admin to have access to specific features by altering their permissions. You can also configure separate sets of permissions to manage Contact, Company and Activities in CRM under the “CRM access” section.
* Please note that certain features may be limited to partners on select subscription levels.
Salespeople
Salespeople have mid-level access to the platform. They are the primary representatives your clients will communicate with. This allows your salespeople to accomplish the following:
Manage contacts, companies, and activities*
Create and manage opportunities
Create, refresh, and configure Snapshot Reports
Launch email campaigns
Create and manage tasks
Log calls, emails, meetings, and other sales activity
Create and submit orders for admin or customer approval
Add account notes
Schedule Meetings
The URL for the Partner Center can be customized. Find out more here.
*Can be configured individually under the “CRM access” sections.
Users
Users have low-level access. They are given access to Business App, allowing them to do the following:
View their business' recent activity
View their Executive Report
Access and order products
Browse the store and make Purchases
Configure their customer List
Schedule Meetings
Edit their Business Profile
Configure notification settings
Add notification recipients
The URL for Business App can be customized. To view the current URL users can use to access Business App, navigate to Partner Center > Businesses > Users. It will be displayed at the top of the page.
Digital Agents
Digital Agents have access to Task Manager, allowing them to do the following:
View all fulfillment tasks and projects for their customers.
Filter tasks to view only tasks and projects assigned to them.
Create tasks and projects.
Edit task and project statuses.
Update fulfillment notes.
Create recurring tasks and projects.
Create project templates.
Assign accounts, tasks, and projects to Digital Agents.
To view the login URL for Task Manager, navigate to Partner Center > Tasks > Users.
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Account Creation - Why is the business not appearing in the search bar?
When one of your customers creates an account from your Store, we leverage Google Search to quickly and easily gather their business information.
If the 'Create Account' search bar is not finding the business you are searching for, it's most likely because it's a "Service Area Business (SAB)".
Service area businesses do not show up on the account creation page due to a limitation with the Google API that powers our listing search. To have the Google listing pulled into the Snapshot Report, please connect it directly in Reputation Management.
You can add the business manually by clicking 'Skip to Account Creation'.
Resource Center
Partner Center Overview
Partner Center is your gateway to Vendasta's powerful platform.
From the home page in Partner Center:
Select the “Get Started” button to find a checklist for some of the first, important actions that should be taken upon starting with the platform.
Scroll through the carousel to watch the “What’s New” video, and see other important notices from Vendasta.
See important updates like new accounts added, and Snapshot Reports created right from the home page.
In Partner Center, you can…
Manage your client accounts
Manage users
Start selling and activating products
Set up your store
Manage other admins
Configure multi-location groups*
Publish and track marketing campaigns*
Create Acquisition Widgets*
Manage orders*
Manage salespeople and sales teams*
Manage fulfillment services for multiple clients with Task Manager*
Customize your branding*
* Certain features may only be available on select subscription levels.
All admins can access Partner Center via partners.vendasta.com.
If you're new to the platform, we highly recommend following our Getting Started Guides and taking courses in the Vendasta Academy.
Resource Center
Customize your branding
Vendasta is a white-label platform—meaning you can brand it as your own, with no mention of Vendasta. White labeling allows you to present a unified front with the solutions you already offer to both your customers and salespeople.
To customize your branding, go to Partner Center > Administration > Partner branding.
Watch the video here.
Please note: White-labelling aspects of the platform may be limited by subscription.
By default, any options set under Partner Branding apply to your markets as well. If you’ve customized a market separately (under the Markets tab), any changes made under Partner Branding do not apply to those markets.
To customize by Market, click the 'All Market' tab and select the market you want to customize.
You can customize the following features under the Partner Branding tab:
Company Name
Logo
Favicon
Shortcut icon
Primary Color
Theme
Company Name
The company name to display to your customers on the platform, emails, etc. This is a required field.
Logo
Your logo appears in various places throughout the platform whenever white labeling is used. Your logo also appears in emails sent through the platform.
To upload your logo:
Click on the Logo section to expand the options.
Click Select File.
Select a file from your computer.
The recommended file size is 360px (width) by 58px (height). Only GIF, JPG, and PNG files are accepted.
Click Open.
Favicon
A favicon is a small graphic that appears in the browser tab for Sales & Success Center and Business App.
To upload your favicon:
Click on the Favicon section to expand the options.
Click Select File.
Select a file from your computer.
The recommended file size is 16px (width) by 16px (height). Only ICO files are accepted.
Click Open.
Shortcut icon
A shortcut icon is an icon that appears on mobile phones and devices when saved to the user’s home screen.
To upload your shortcut icon:
Click on the Shortcut Icon section to expand the options.
Click Select File.
Select a file from your computer.
The recommended file size is 144px (width) by 144px (height). Only GIF, JPG, and PNG files are accepted.
Click Open.
Primary Color
The platform displays your brand color in various places throughout the platform to represent your brand. This color also appears in emails sent through the platform.
To select your brand color:
On the Primary color section; click the colored rectangle. A color selector tool will open.
Select your brand color. You can:
Select your brand color in the color selection area;
Enter the RGB combination of the color; or
Enter the hex value of the color, excluding the #.
Example: If the HTML code is #1d47c4, enter 1d47c4.
Theme
Select your preferred theme (light or dark) from the Theme box.
Click Save.
Additional resources
For additional customization options, check out these articles:
Customize your domains
Customize Snapshot Reports
Customize your prospects' experience
Customize your email settings
Watch the video here.
Resource Center
What does the Executive Report look like? What will it contain?
The Executive Report assembles metrics from products throughout the Vendasta platform, making it your client’s single source of truth for the state of their online presence, including:
More products and more key performance indicators from across the marketing stack, including Reviews, Listings, Social, Website, SEO, and Advertising. Most apps that are active on the account push data to the report.
Short-term changes and long-term trends. Compare metrics week-over-week or month-over-month, and use long-term trends to contextualize changes over time, e.g. “You may have received fewer website visits from Google Maps this week, but since you’ve started working with us 6 months ago, your website traffic has more than tripled.”
An automated email with relevant highlights is delivered to your clients at the beginning of every week, month, or both. No sign-in is required to view the report, and it’s mobile-responsive, so your clients can view the report from any device.
Immediate value on day one After running a Snapshot Report or authenticating Google Business Profile, useful personalized data will appear in the report in Business App within 5 minutes.
White-labeled with your logo and branding in both email and Business App.
By default, the Business App Executive Report email will be sent to users under these conditions:
Users on accounts with active products that push data to the report, and
Users on accounts that have authenticated Google Business Profile or Advertising Intelligence metrics.
Products that push information to the Executive Report include:
Reputation Management
Local SEO
Google Business Profile (via Local SEO)
Website Pro
Advertising Intelligence
Google Ads (via Advertising Intelligence)
Facebook Ads (via Advertising Intelligence)
Social Marketing
Google Ads Robot
Marketgoo
Metricool
SEO Network
Instant Website with Facebook Sync
PinnacleCart
Google Ads for Small Businesses
SiteGlue AI Starter
SiteGlue AI Pro
Alpha SEO - Full-Service SEO
QuickBooks
It is also possible to control email settings at the user level.
Resource Center
The Multi-Location Executive Report
The Multi-Location Executive Report is a powerful roll-up of metrics across any number of business locations. With a custom date selector and filtering, it’s easy to slice the data to see trends in marketing performance across a Multi-Location Group.
Available in Multi-Location Business App and fully white-labeled, this report allows for powerful needs analysis and proof-of-performance reporting.
Use it to prospect
Multi-Location Executive Report shows the marketing data that’s been collected for all your business accounts. This means that you can run Snapshot Reports for a group of locations, and then view that data inside Multi-Location Business App to help users see opportunities for improvement.
Use it for proof-of-performance reporting
Trend lines and delta-change numbers are a key feature of Executive Reporting, allowing you to show short or large-scale change across many accounts, and prove the impact your work has been having.
Key Features
Fast data – Slice-and-dice large data sets quickly.
Short-term changes and long-term trends – Compare metrics period-over-period with a custom date selection.
White-labeled – The report is your own, complete with your logo and branding.
Filtering – Filter by geography, business category, region, groups of locations, or listing/review sources.
What data is currently available?
Currently, the report includes the following:
Google Business Profile
Advertising Intelligence
Google Analytics
Reputation
Top Review Sources
Recent Reviews
Review Rating
Review Volume
Average Time to Response
Listings data
Social media (powered by Social Marketing)
Afterward, we'll expand it to include more Marketplace products and third-party metric sources.
Resource Center
Multi-Location Business App Overview
The Multi-Location Business App is available to Vendasta Partners on certain subscription tiers.
Insights on all your businesses, in one place. Multi-Location Business App is a roll-up of Reputation, Listing, Google Business Profile, Social, and Advertising analytics to allow Brand Managers to monitor and improve their franchise’s online SEO.
Multi-Location supports the ability to oversee thousands of franchise locations, giving your team the ability to quickly organize important digital marketing metrics so you can easily see how all your locations are doing compared to each individual location.
See the big picture with insights:
Custom date picker, to compare current performance to the previous period.
Visualize data in trendlines, sortable tables, and interactive maps.
Filter by geographic region.
Find the outliers:
Each business is given a comparative grading, against other businesses in the brand.
Colors indicate the best and worst performers, allowing you to identify outliers.
Use table sorting and filters to find successes and issues.
Quickly access common workflows:
Respond to and manage reviews for all locations.
Manage and correct listings for all locations.
Drill down into single locations to access products, view account details, and examine the single-location executive report.
Create and publish Facebook posts for multiple locations in one go.
Currently supported metrics:
Reviews (requires ‘Reputation Management’ for each location)
Listings (requires ‘Reputation Management’ or ‘Listing Sync Pro’ for each location)
Google Business Profile (requires free authentication for each location)
Social Posting (requires 'Social Marketing' for each location)
Advertising (required 'Advertising Intelligence' for each location)
Note: For accounts that don’t have Reputation Management or Listing Sync Pro enabled, Reputation and Listing Data can also temporarily be pulled in for 7 days by running a Snapshot Report for each location.
How to setup Multi-Location Business App
To begin, you first need to create a Multi-location Group - there are 2 ways to do this.
A)
In the Partner Center > Navigate to the Businesses tab > Multi-location Groups; click on the Create Group button
Enter the Group Name, Market(if applicable), and Location > Click on Create Group
Click on Add accounts > Click on the + sign next to each of the accounts you intend to add to the new Group (there's an option to also create Sub-groups)
Note: If you want to create sub-groups, you will need to create at least one sub-group before adding accounts to the Multi-Location Group. If no sub-group has been created, then the option for creating sub-groups is not available after adding accounts.
B) Start by creating a list of all the businesses you’d like included in this Group:
In Partner Center > Businesses > Accounts, use the search or the filters to narrow the results down to the businesses you want to add to the list. Then select the button labeled Add x to List at the top right, and create a new list.
You can also add businesses one at a time, by selecting ⋮ next to the Account and then, “Add to List”.
Next, when your list is ready, create a Group from the list:
In Partner Center > Businesses > Lists, select the ⋮ on the list you’ve created, and then choose “Create Multi-location Group”
Decide on a name (This name will appear in Business App to all users) and choose to organize by geographic region, unless you’ve set up specific tags for each location and would like to have sub-groupings based on tags.
Give users access to view Groups in Multi-location Business App
In Partner Center > Businesses > Users, find (or create) the user you’d like to grant access to.
Select the ⋮ on that user, and choose “Edit Permissions”
At the top of the Permissions page, select the second tab called “Groups”
Select the “Add Group” button on the right.
Select ➕ on all groups this user should have access to, so they become ✅
TIP: Create yourself as a user, and give yourself access to all Groups you’ve created, to make it easy to log in and review them in the future.
View Multi-Location Business App at any time by impersonating a user that has been granted access to a Group. To impersonate, find a user in Partner Center > Businesses > Users, select the ⋮ and choose “impersonate” (You can also tap ‘/’ on your keyboard while in Partner Center to quick search for a user to impersonate)
Your clients can view it by logging into Business App, once they’ve been granted permission.
Once logged into Business App, in the top left, choose “Switch Locations” to navigate from the single-location Business App to Multi-location Business App.
Select the Group.
You’ve made it!
Resource Center
Create account in Sales & Success Center
To create an account in Sales & Success Center:
In Sales & Success Center, click on "Accounts" in the left menu.
Click Create Account in the upper right corner of the screen.
In the Specific Search tab, enter the name and location of a specific business. For example, to create an account for Starbucks on Broadway, you could search for: Starbucks, Broadway, New York, NY, USA.
In the General Search tab, enter search terms related to a type of business you want to discover. For example, to find new cafes in New York, you could search for Cafes near New York, NY, USA.
If you do not see the business you're looking for, click Skip to Account Creation.
Note: When using the Specific search tab, you'll also see an automatically-generated list of competitors for that business. This allows you to select up to three and have them automatically added to the Snapshot Report. To learn more visit our support article about competitor stats.
Fill in the form that appears. (You will be able to edit and add to this information later if needed.)
Click Create Account. This account will now appear both in Sales & Success Center and Partner Center.
After the prospect/account has been created, salespeople will be presented with the following options:
Generate Snapshot – Generates a Snapshot Report for the business. This was previously always included with each prospect created, but it will no longer be automatic.Add contact – Any person or persons that the salesperson will be in contact with. This can also be used to grant contacts access to Business App.Start campaign – Start an email campaign for the business.Create opportunity – If the salesperson has any potential sales opportunities with the business, they can add those here.
Resource Center
Hotness Rating
Hotness ratings are calculated based on the following actions:
3 Flames
Prospect has looked at the Snapshot Report today, yesterday, or 2 days ago
Prospect requested a Snapshot Report from the Snapshot Widget today, yesterday, or 2 days ago
Client or prospect viewed a product landing page today, yesterday, or 2 days ago
Client or prospect has clicked the product landing page CTA today, yesterday, or 2 days ago
2 Flames
Prospect has looked at the Snapshot Report 2-4 days ago
Client or prospect has opened a campaign email today, yesterday, or 2 days ago
Prospect requested a Snapshot Report from the Snapshot Widget 3-4 days ago
Client or prospect viewed a product landing page 3-4 days ago
Client or prospect has clicked the product landing page CTA 3-4 days ago
1 Flame
Prospect has looked at the Snapshot Report 5-7 days ago
Client or prospect has opened a campaign email 3-5 days ago
Prospect requested a Snapshot Report from the Snapshot Widget 5-7 days ago
Client or prospect viewed a product landing page 5-7 days ago
Client or prospect has clicked the product landing page CTA 5-7 days ago
Once sales activity has been created on the account, the hot icons will be removed. This allows the account to become hot again if the prospect clicks on the Snapshot Report again or on any inactive products in your Store.
Resource Center
Markets Overview
Using Markets allows you to segment your company and its clients (i.e. by brand, region, industry, etc). This helps keep numerous accounts organized.
Once Markets have been added to your platform:
Each new account created must be assigned to a Market. A dropdown will appear in the Account Create form in Partner Center where you can choose a Market for each new account.
A single market will represent your company as a whole, while any additional Markets requested can be used for any purpose.
You will be able to create an Acquisition Widget per Market.
If you would like to activate Markets for your platform or want to add additional Markets, contact your Account representative or Support On Demand.
Branding
Each Market's branding can be customized, including logo, colors, product names, and more. Branding that was created before activating Markets will remain as the default option for every new market added.
To customize branding, open Partner Center > Administration > Partner branding:
Here, you can choose the drop-down in the top right-hand corner to customize by All Markets or individual markets:
Portal Logins
The URL for each product and login area per Market is consistent with your URL that was set during the setup process. Custom domains per market are currently unavailable. Branding on Login Portals themselves (before login) will be set to your white-label branding.
Business App users are assigned permissions to Accounts, rather than Markets. In turn, Accounts are assigned to Markets. When viewing an active product on an account, that Market's branding will be displayed. If a user has access to multiple accounts in different markets, the user will see the branding for the first Account in their list on login. Once they select an account, the branding specific to that account's market will be displayed.
A Salesperson will only see Market-specific branding once they have logged into their account. Any Snapshot Report they create will display their branding and any account created will automatically be created under the same Market.
Note: If you created a Salesperson before Markets were activated for your white label, you will have to assign them to a Market the next time you edit their details.
See: User Types
Settings
The Beta Program can be enabled or disabled per Market. This setting can be selected in the Market Level Customize area within Partner Center and is independent of what is selected at the Partner level.
Resource Center
CRM in Partner Center Overview
The Contacts and Companies Pages
To access the new CRM, navigate to Partner Center and click on CRM. Here, you will find two options: "Contacts", and "Companies" Contacts are the individual people you work with, while companies are the organizations that those people are associated with.
Setting up your view of the CRM
You are now on the company page. The very first thing you want to do is to ask yourself what information matters to you. There is tons of information, and you will want to consider what data matters to you. You can set up your view by enabling, displaying, and reordering the columns. Say, the website is not important to you, while the address is. Check off the boxes according to your preferences. You may also want to see whether or not a company has claimed its Google Business Profile, which will be available if you have created a Snapshot Report.
Searching, filtering, and sorting
You can find the company that is assigned to you by clicking on the "Add filter" button, and then searching for "Salesperson." You can then find yourself using your name or email.
If you know the name of the company, you can find it by searching in the search bar on the table where you can also search for a company by phone number, Partner ID, Account Group ID, and more.
You can also find when you last touched base with your current customers by looking at the last activity date. You can sort, and see if there are any customers you have missed catching up with so you can keep conversations fresh!
Creating a contact
Now you know how to find the companies and contacts but you may also want to find new contacts through your own research.
To add a new contact to your CRM, go to the top right-hand corner and click the "Create contact" button. From here, you can start by filling in the name, email, or phone number. If possible make sure to include an email address!
Duplicate detection -The CRM will check to make sure the email doesn't already exist. If it does, the CRM will surface that record, and prevent you from creating the contact so you can go to the existing record instead of creating an accidental duplicate. The CRM will also check for phone numbers and will surface a warning if an identical phone number is found, however, it will not block you from creating a contact with the same phone number.
Sending campaigns to contacts
You can add contacts to the marketing campaign by going to the Contact table, bulk-selecting the contacts, clicking actions, and selecting “Send Campaign.”
You will see when the campaigns are sent, received, opened, and clicked through on the activity timeline.
The profile page
This is where you can interact with your customers - send emails, make phone calls, create tasks, and more. You can find the general information in the left column, the engagement history in the middle, and all the associations on the right, such as Opportunities, Snapshot Reports, and more.
Resource Center
CRM default company fields
Company fields store information about a company that you work with, such as their name, or the last time you have reached out to one of their contacts. Default properties are created in each company to store some important information. Some of the properties, such as the last engagement date, are automatically populated.
Company information
ID: Unique identifier assigned to each company.
External ID: An identifier used by external systems or databases to reference the company.
Company name: The official name of the company.
Website: The URL address of the company's website.
Street address line 1: First line of the company's physical street address.
Street address line 2: Second line of the company's physical street address.
City/locality: The city or locality where the company is located.
State/province/region: The state, province, or region where the company is located.
Zip/postal code: The postal code or ZIP code of the company's location.
Country: The country where the company is located.
Phone number: The contact phone number for the company.
Tags: Keywords or labels used to categorize or classify the company.
Fax number: The fax number for the company (if applicable).
Number of employees: The total count of employees working in the company.
Legal structure: The legal form or structure of the company.
Lifecycle stage: The stage of the company in the customer lifecycle (Including Visitors, Lead, Marketing qualified lead, Sales accepted lead, Sales qualified lead, Prospect, Customer, and Former customer).
Record Source: This tells you how the records were originally created within your CRM system. It may refer to manual data entry, data import, or capture through web forms, among other sources.
Record Source Drill Down 1: This provides a more detailed breakdown of the primary record source, offering additional insights into specific methods or channels within the main source category.
Record Source Drill Down 2: This offers even further detail about the record source, giving granular insights into the processes or sub-channels that contribute to the creation of records in the CRM.
Original Source: This tells you the source where a contact interacted with your business, such as a website visit, a social media interaction, or a direct contact through email. This is currently not captured automatically, you will need to set up automation to infer this field from the UTM parameters.
Original Source Drill Down 1: This provides a more specific look into the original source, detailing the particular platform or medium within the original source where the contact first interacted with your business (e.g., a specific social media platform or search engine).
Original Source Drill Down 2: This goes deeper into the specifics of the original source, offering detailed insights about the specific activity or interaction that brought the contact to your business (e.g., a specific campaign or advertisement).
Source name: The name of the source or channel through which the company was acquired.
Timezone: The timezone in which the company operates or is located.
Category IDs: Unique identifiers assigned to categorize the company.
Facebook URL: The URL of the company's Facebook page.
X URL: The URL of the company's X profile.
Instagram URL: The URL of the company's Instagram profile.
LinkedIn URL: The URL of the company's LinkedIn page.
UTM Campaign: The name or identifier of the campaign associated with the company.
UTM Medium: The medium or channel of the campaign associated with the company.
UTM Source: The specific source of the campaign associated with the company.
UTM Content: The content or variant of the campaign associated with the company.
UTM Term: The specific keyword or term associated with the campaign for the company.
GCLID: Google Click Identifier associated with the company.
FBCLID: Facebook Click Identifier associated with the company.
MSCLKID: Microsoft Click Identifier associated with the company.
Created date: The date when the company record was created.
Google Place ID: The unique identifier assigned to the company on Google Maps.
Google review score: The overall review score of the company on Google. This is filled in when the company is created from the “Find nearby businesses” process.
Group: Indicates the group to which the company belongs.
Next task ID: The identifier of the next task associated with the company.
Next task due date: The due date for the next task associated with the company.
Owner ID: The unique identifier for the user who created the company record.
Parent company: The parent company to which the company belongs.
Engagement information
Last activity date: The date of the last recorded activity associated with the company.
Last campaign email clicked date: The date when the last campaign email was clicked by any of the company’s contact
Last campaign email open date: The date when the last campaign email was opened by any of the company’s contact
Last campaign email sent date: The date when the last campaign email was sent to any of the company’s contact
Last campaign email sent name: The name or identifier of the last campaign email sent to any of the company’s contact
Last campaign email bounced date: The date when the last campaign email was bounced by any of the company’s contact
Last contact date: The date of the last contact made with any of the company’s contacts by any user.
Last sales email received date: The date when the last sales email was sent by any of the company’s contacts to any salesperson in your account. This requires auto-forwarding to be set up. Learn more here.
Last sales email sent date: The date when the last email was sent to any of the company’s contacts from your email inbox. This requires auto bcc to be set up. Learn more here.
Partner-specific information (Does not exist in the Business App)
Platform account group ID: The identifier for the account group.
Salesperson: The individual responsible for managing sales activities for the company.
Additional salespeople: Other individuals involved in sales activities for the company.
Snapshot information (Does not exist in the Business App)
Last review data updated date: The date when the last review data was updated for the company.
Review performance grade: A grade or rating assigned to evaluate the performance of reviews associated with the company, typically based on criteria such as review quantity and review quality.
Average number of reviews per month: The average count of reviews received by the company per month.
Average review score: The average score or rating received by the company based on reviews.
Number of review sources: The count of distinct sources from which reviews of the company are gathered or collected.
Number of reviews: The total count of reviews received by the company across all review sources.
Review data updated date: The date when the review data for the company was last updated by the Snapshot Report.
Social Performance Grade: A composite rating that assesses the overall effectiveness and engagement of an individual or organization's social media presence based on various metrics like likes, shares, and follower counts.
Total Number of Facebook Likes: The number of likes on the company’s Facebook page.
Average Number of Facebook Likes per Post: The average number of likes on the company post on Facebook.
Average Number of Facebook Posts per Month: The average number of posts published on the company’s Facebook page per month
Average Number of Facebook Shares per Post: The average number of times the company’s Facebook post is shared.
Total Number of X Posts: The total number of posts made on the social media platform "X".
Total Number of Followers on X: The total number of individuals who follow the company’s profile on the social media platform "X".
Total Number of Following on X: The total number of profiles that the company follows on the social media platform "X".
Total Number of Instagram Followers: The total number of followers on an Instagram account.
Total Number of Instagram Posts: The total number of posts published on an Instagram account.
Last Social Performance Grade Updated Date: The most recent date when the Social Performance Grade was calculated.
Instagram Data Last Updated Date: The most recent date when the data regarding Instagram was updated.
Facebook Data Last Updated Date: The most recent date when the data regarding Facebook was updated.
X Data Last Updated Date: The most recent date when the data for "X" was updated.
Google Business Profile claimed: Indicates whether the company has claimed or verified its Google Business Profile.
SEO local search grade: A grade or rating indicating the effectiveness of the company's SEO strategy specifically in local search results, assessing factors like local listings, citations, and geographical relevance.
SEO daily organic traffic value: The estimated value of organic traffic received by the company's website daily as a result of SEO efforts.
SEO number of organic keywords: The total count of keywords for which the company's website ranks organically in search engine results pages (SERPs), excluding paid advertisements.
SEO organic clicks per month: The total number of clicks received by the company's website from organic search results in a given month.
SEO organic domain ranking: The ranking or position of the company's domain in organic search engine results, often based on factors like domain authority, relevance, and backlink profile.
SEO data updated date: The date when search engine optimization (SEO) data for the company was last updated by the Snapshot Report.
Technology IDs: Unique identifiers assigned to categorize or classify the technologies used by the company on its website, such as software platforms, programming languages, or IT infrastructure.
Technology IDs updated date: The date when the list of technology identifiers associated with the company was last updated.
Snapshot latest expiry date: The expiration date of the most recent Snapshot report created for the company.
Snapshot latest created date: The date when the most recent Snapshot report was created for the company.
Snapshot latest snapshot ID: The unique identifier assigned to the most recent Snapshot report created for the company.
Website data last updated date: The most recent date on which the website's data was updated.
Website grade: An overall rating of the website based on various factors by Snapshot.
Website mobile speed: The speed at which the website loads and performs on mobile devices.
Website desktop speed: The speed at which the website loads and performs on desktop computers.
Website is secure: Indicates whether the website has security measures in place, such as an SSL certificate, to protect user data and ensure safe browsing.
Website is mobile friendly: Indicates whether the website is optimized for use on mobile devices, ensuring a good user experience on smartphones and tablets.
Website has video: Indicates whether the website contains video content.
Website has phone number: Indicates whether the website displays a phone number for contact purposes.
Website has physical address: Indicates whether the website displays a physical address for contact or location purposes.
Website link to Instagram: Indicates whether the website has a link to its Instagram profile.
Website links to X (formerly Twitter): Indicates whether the website has a link to its X (formerly Twitter) profile.
Website links to Facebook: Indicates whether the website has a link to its Facebook profile.
Resource Center
How listings are matched for a Service Area Business
Please note: If a business is listed as a service area business on the Google Business Profile directly, it will not be found by Reputation Management, and therefore will not pull into the Snapshot Report. This is due to a limitation with the Google API that powers our listing search. To have the Google listing pulled into the Snapshot Report, please connect it directly in Reputation Management.
If you have checked Service Area Business in the address section of a client's Business Profile, our system will continue to attempt to make a match to your business listing and pull them into our platform.
If the address on an external listing source accurately matches the information you have listed in the Business Profile it will be pulled into our platform and marked as an accurate listing.
If the address does not match what is on the listing source, the listing will be marked as a 'listing found with possible errors' and will need to be edited on the external source.
Resource Center
Automations: Logic Steps
What are logic steps?
Logic steps give you options to delay or branch a workflow. For example, waiting 10 days between steps.
Delays
Delay until an event happens
Conditions
If/else branch
Rate filter
Workflow
A/B branch
End this automation
Jump to step
Delays
Delay -
Allows a workflow to pause for a specified amount of time. After the time has elapsed, the automation will continue to the next step in the workflow. This is useful when actions that caused a trigger take time to fully complete, for instance, populating a Snapshot Report. The time can be specified in minutes, hours, or days.
Example
When an account is created, wait 30 days, then start an email campaign to ask for a review.
How to set up a delay until an event happens step
Specify the amount of time and units you want the automation to delay before moving on to the next step.
Delay until an event happens
Allows a workflow to pause and wait for an additional event to happen for a specified amount of time. A time limit can be specified in minutes, hours, or days. If the event happens, the automation will continue down the ‘event happened’ branch. If the event doesn’t happen within this time limit, the automation will proceed down the ‘event didn’t happen' branch.
Example Automation Workflow
When an account is added, wait for seven days for a product to be activated. If a product is activated, mark it as a hot lead. If a product was not activated, send an email campaign.
How to set up a delay until an event happens step
Choose an event to wait for and specify the time limit. If the event doesn’t happen within this time limit, the automation will proceed to the next step. For a more in-depth example of a delay until step that uses data passing, view the Data Passing Article.
Conditions
If/Else filter
The if/else filters add a decision point, allowing the workflow to split into multiple branches. Specify one or more branches with conditions that need to be met before proceeding down that branch. In top-down order, as soon as a condition has been met, the workflow will continue onto that branch. If no conditions are met, the workflow will proceed in the ‘No conditions met’ branch. The workflow may “merge” back together after the branches are 2complete.
Example
If an account location is Canada, add the account to the Canada list. If the account location is the United States, add the account to the USA list. If the account location is in neither, then notify the assigned salesperson.
How to set up an if/else filter
Specify one or more branches with conditions that need to be met before proceeding down that branch. (click ‘+Add another branch’ to add more branches). Once you save the if/else branch options, use the ⊕ icons in the workflow to add steps within each branch.
Rate filter
Split the workflow into separate paths depending on the number of times that step has been reached. If you turn off the automation, the rate counts will be reset.
Example
Trigger automation every time an order is created. If an account has submitted more than 50 orders in the past 5 minutes, notify a salesperson of potential fraud.
How to set up a rate filter
Choose an entity that the rate filter will be checking on. ‘Any account' means as soon as this automation has reached this step X times, the requirements are fulfilled. ‘A specific account’ means that each account will be counted separately. The other entities work the same way, choosing ‘any order’ means as soon as this automation has reached this step X times, the requirements are fulfilled. While ‘a specific order' will count each order separately.
Then specify the number of times the entity can reach this step and the duration of time that we will be checking.
Workflow
A/B Branch
Split the workflow traffic into separate paths.
Example
When a new account is created, send 70% of new accounts the ‘tried and true’ email campaign. Send the other 30% of the ‘new experimental’ email campaign to see how it compares in effectiveness.
How to set up an A/B branch
Use the sliders to specify what percentage will go down branch A and what percentage will go down branch B.
End this automation
This step will end the automation. It will immediately jump to the “End” step.
Example
Within an If/Else: if an account location is Canada, add the account to the Canada list. If the account location is the United States, add the account to the USA list. After the branches merge back together, start a campaign for the account and create and activate freemium products. If the account location is in neither Canada nor the US, then notify the assigned salesperson and immediately end the automation (so that no products are activated).
How to set up an End-step
Simply add the end step to the workflow using the ⊕ icon. Optionally add a reason for ending the automation run.
Jump to step
Redirect to another workflow step in the automation up to a maximum number of times. The automation will end if the maximum is reached. There can only be a maximum of 10 jump steps in automation.
Example
When a product has been activated, delay up to 10 days until payment has been made. If no payment has been made, notify an admin, send a reminder email, and jump back to the delay step up to 3 times.
How to set up a jump step.
Simply add the end step to the workflow using the ⊕ icon. Choose a named step in the workflow to jump to and specify the maximum number of jumps made.
Resource Center
My Billing
Each of the following options can be accessed from Partner Center > Administration > My Billing.
Billing Contact
The Billing Contact button allows you to set your company’s information as it will appear on invoices. This includes company name, business address, and contact.
Payment Method
The Payment Method Edit button will allow you to change your payment method. You can add additional payment methods as well as remove any that are currently saved. We currently accept Visa, Mastercard, and Amex.
Billing Metrics
On the Metrics tab, you can view a breakdown of how the markets and products you're selling are performing for the month. This is useful for analyzing which products are your best performers, allowing you to ramp up attention to those that are doing best, or to focus on improving products that aren't performing as well as expected.
This screen is broken down as follows:
Market - The market the product is assigned to. This is only available when the Group by market option is selected.
Product - The product the row pertains to.
Churn - The percentage of accounts that have had the product deactivated that month.
Retention - The percentage of accounts that have retained their subscription to that product since the previous month.
Starting Balance - The number of accounts that had the product active at the start of the month
Activations - The number of new activations of the product since the start of the month.
Total Billable - The sum of the starting balance and activations that month.
Deactivations - The number of subscriptions for the product that have expired or been canceled.
Estimated Usage
The Estimated Usage tab breaks down how much you’ll pay at the end of the month based on the products currently active. Keep in mind that this estimate does not include any charges that pertain to managed services.
Can I export the estimated usage?
Yes, you can!
In Partner Center, navigate to Administration > My Billing, click on the Estimated Usage tab, then click on the current month highlighted in blue to download a CSV of product usage in the current month.
This only shows active products and costs, not estimated usage within products.
Estimated usage view and estimated usage CSV downloads are different in values.
Estimated usage view in Partner Center displays the monthly estimated cost for the partner whereas the CSV download only counts up to the current date (download date) consumption.
Active Subscriptions
The Active Subscriptions tab is designed to show you which products are part of the current billing cycle. It allows you to easily see which products were active on an account during the month, as well as when those products will expire (if they are set to).
By Account
Under the heading 'By Account' you can see the number of currently activated paid or free products under each Account as well as the monthly renewal total for that account. Clicking on an account will allow you to see the breakdown by product and which day of the month any given product is set to renew.
By Purchase
When you activate a product for an account (except for “one-time” products), that product will be scheduled to renew automatically based on its billing frequency (i.e., monthly or yearly).
If you cancel a product before its renewal date, that product will continue to remain active until that date, at which time it will deactivate automatically.
At the beginning of each calendar month, we’ll invoice you for all of the products that were activated or had automatically renewed in the previous calendar month.
Example
If you activate Reputation Management for an account on June 24th, it will be scheduled to renew on July 24th, and we’ll invoice you for that one month of access (i.e., June 24th to July 23rd) at the beginning of July.
If you cancel Reputation Management before its renewal date of July 24th, it will remain active until July 24th, but we won’t invoice you at the beginning of August.
If you don’t cancel Reputation Management before its renewal date of July 24th, it will automatically renew, it will be scheduled to renew again automatically on August 24th, and we’ll invoice you for that one month of access (i.e., July 24th to August 23rd) at the beginning of August.
FAQs
Q: What payment methods are accepted?
A credit card is required on file for all partners. We currently accept Visa, Mastercard, and Amex. For further concerns, feel free to direct them to billingsupport@vendasta.com.
Q: How will I be invoiced?
Billing reports for the previous month are generated on the 1st of the month. Invoices are then sent to you by the 10th of the month.
The monthly invoice contains the following:
One-time Snapshot Reports at $2 each.
Software and service fees for activated products (monthly, yearly, and one-time).
Monthly and one-time Digital Ad campaign fees, if applicable.
Digital Advertising fees are pre-charged prior to any work beginning.
To get a mid-month estimate on your upcoming invoice, check Partner Center > Administration > Billing > Estimated Usage. Need to double-check your cost of goods and services? Swing over to Pricing on the Administration page.
Pro Tip: Digital Agency is billed on a single line item and all markets are invoiced together by default. If you require a deeper accounting breakdown, please contact your Account Representative to discuss your options further.
Please note that when activating products billed monthly, you will receive a full month of service even if you cancel. Because of this, we do not prorate pricing.
Q: Will I be automatically charged?
Yes. Each month, we will send your agency invoice(s) that include your subscription and any active products and services. We will then charge the credit card on file.
If you have a dispute with your current invoice, please contact billingsupport@vendasta.com prior to the Due Date in the top-right corner.
Q: What currency do you bill in?
Our prices reflect USD. If you’re an agency outside of the U.S. and have questions about our pricing, please contact us.
Q: Are there any separate email-sending fees?
Not at all! With Vendasta, you can send an unlimited amount of emails on campaigns at no charge. However, you can supercharge your prospecting efforts with Snapshot Report, which costs $2/account.
Q: How will my first invoice be processed?
Your onboarding fee, if applicable, will be charged immediately.
Monthly invoices will be emailed around the 1st of the month:
Subscription is billed for the current month
(For Invoiced partners, software fees are charged for the previous month)
Important: Your first invoice will also have a prorated subscription fee for your signing month plus a full subscription for the following month.
Q: Is the wholesale cost of products charged on a per-client basis?
Our products are charged on a per-account basis, not per user. For example, you can activate Reputation Management once for the business Joe’s Flowers, but grant unlimited access to everyone who works for Joe.
Q: What if my product activation fails, will I still be charged?
The wholesale billing for instant billed partners happens when the product activation is initiated. In the event that your product activation fails, either due to an activation error or a billing error, the system will automatically trigger a refund for the product activation in question.
For monthly billed, or invoiced partners, the failed product activation will not be calculated on your monthly invoice.
Resource Center
Edit Salesperson contact information
When a customer has questions, it's important that they know whom to contact. For this reason, they can find a Salesperson's contact information in each of the following locations:
The Snapshot Report sidebar
The Snapshot Report printout
In Business App
In any campaign emails configured to include this information
Update salesperson contact information
You can update a Salesperson's contact information from Partner Center or Sales & Success Center.
Partner Center
From Partner Center > CRM > Salespeople, click on the Salesperson you wish to update.
Each field on the screen can be updated. Once you are satisfied that the information is correct, click Save.
Sales & Success Center
From Sales & Success Center, click .
Update the appropriate information and click Save.
Resource Center
Available Automation Steps: Actions your automation can take
Automation steps are the events that you want to happen whenever your workflow starts (after the trigger event happens). You can add multiple steps to a workflow, but you need at least one. Automations will perform the steps from the top down.
This article goes through the complete list of automation steps that can accompany each trigger. See the full list of triggers here. We have a few video examples of how to configure these steps here.
Step
Overview
Special Cases
Example Use Cases
Accounts & Users
Set account lifecycle stage*
Sets an account’s Lifecycle stage to a specific stage, i.e.: Lead, Prospect, Customer
When an opportunity is created on an account, set its Lifecycle stage to Prospect
Campaigns
Send a campaign for the user
Starts an email campaign for the specific user who triggered the automation.
The email campaign system only allows a campaign to be sent to each account once.
If the campaign is already paused, nothing happens.
When a user is interested in a product, start an email campaign advertising the product.
Send a campaign to the account
Starts an email campaign for the account and all users and contacts associated with it.
The email campaign system only allows a campaign to be sent to each account once. If it has already been sent, nothing happens.
An error occurs when a campaign is sent to an account without users. This can be seen in the activity log.
When Website Pro is activated, send the “How to Use Website Pro” campaign
Pause a campaign for the user
Pauses an ongoing email campaign for the specific user who triggered the automation.
The email campaign system only allows a campaign to be sent to each account once.
If the campaign is already paused, nothing happens.
When a campaign email is clicked, stop the campaign.
Pause a campaign for the account
Pauses an ongoing email campaign for the account and all users and contacts associated with it.
The email campaign system only allows a campaign to be sent to each account once.
If the campaign is already paused, nothing happens.
When an opportunity is closed for the account, stop the “Prompt First Contact” campaign
Pause Campaign for Company
Pause an ongoing campaign for the company. This will action on all of the contacts associated with the company (up to 50).
If the campaign is already paused, nothing happens.
If the Contact associated is not on that campaign, it will be considered an error and a list of failed contacts will show on the activity.
When a company has scheduled a meeting with salesperson, pause an email campaign.
Pause campaign for Contact
Pauses an ongoing email campaign for the contact.
If the campaign is already paused, nothing happens.
If the Contact is not on that campaign, it will be considered an error.
When a Contact has scheduled a meeting with a salesperson, pause an email campaign.
CRM
Create Company
Creates a company in the CRM.
Duplicates are not checked. This just blindly tries to create the company. Company name is a requirement.
Using a 3rd party CRM and something happens in that CRM so you want to create a company in our CRM to mirror that one.
Fulfillment
Create a fulfillment task for the account
Creates a task in Task Manager. The fulfillment agent (a person assigned to the task) may be the default agent or a specific individual.
If the assigned agent does not exist, no one will be assigned.
When the “Design a Business Card” product is activated, assign the partner’s primary business card designer.
Create a fulfillment project for the account
Creates a project in Task Manager. The project will be created based on the selected template.
If Task Manager is not active, it will be activated. If this action is twice in a single workflow, this will result in a rejected activation.
When the Website product is activated, create the Website Builder project from the Website Builder template
Pause or cancel Task Manager account
Pauses or cancels a Task Manager accountPause - Stop generating product based tasks and projects, such as review tasks for Reputation Management. Manually created tasks and projects can still be created for a paused account.Cancel - Stop any new tasks or projects from being created and close all the existing tasks or projects.
Add account to Task Manager
Adds the account to Task Manager, allowing for tasks to begin generating.
Lists
Add the account to a list
Adds the account to a list.
If the account is already on the list, nothing happens.
When a payment fails, add the account to the “Overdue Payments” list
Remove the account from a list
Removes the account from a list.
If the account is not on the list, nothing happens.
When an email campaign does not receive a response, remove the account from the “Responsive Accounts” list.
Notifications
Notify a digital agent
Sends both an in-app and email notification to a fulfillment agent.
Consider using the generic send notification actions instead once taken out of draft as these are more flexible.
There is only limited support for items that can be used within {{ braces }}.
When a website design product is activated a fulfilment agent who can design websites is notified.
Notify a partner admin
Sends both an in-app and email notification to a fulfillment agent.
Consider using the generic send notification actions instead once taken out of draft as these are more flexible.
There is only limited support for items that can be used within {{ braces }}.
When a high-income product is deactivated, notify partner administrators so they can investigate.
Notify a salesperson
Sends both an in-app and email notification to a salesperson.
Consider using the generic send notification actions instead once taken out of draft as these are more flexible.
There is only limited support for items that can be used within {{ braces }}.
When an opportunity is created for a French-language client, notify French-fluent salespeople.
Products
Activate Standard products
Activates a specific Standard product
Only Standard products are allowed
When an account is added to the “Wants a Website” list, activate Website Standard.
Activate a product
Activates a product for the account. Can be configured to prevent a product from being activated multiple times within a specific timeframe
Paid products are allowed. This can result in unwanted billing if this is misconfigured
When an account is created, automatically add products to it.
Deactivate products
Deactivates a product(s) for the account. The product can be turned off immediately or at the end of the current billing cycle.
Allows for both paid and Standard products
When a trial period ends, deactivate the trial product.
Sales
Assign a sales team
Assigns a random salesperson from the indicated sales team to the account. If the account already has a salesperson, they can optionally be replaced.
When a trial product is activated, assign a salesperson from the team responsible for that product.
Assign a salesperson
Assigns a specific salesperson to the account. Multiple individuals from across multiple teams can be selected, in which case, one will be randomly assigned. If the account already has a salesperson, they can optionally be replaced.
When a highly technical product is activated, assign a highly knowledgeable salesperson.
Log activity and hotness rating
Logs a business activity and increases the hotness rating (if the existing rating is lower than the new level).
Hotness ratings cannot be decreased using this step. This is to ensure that manually assigned high-hotness ratings are not accidentally downgraded.
When an email campaign is clicked, mark the account as a hot lead.
Create a sales task
Creates a task for a salesperson. The salesperson can be a specific individual or the default person assigned to the account.
If there is no assigned salesperson no one will be assigned to the task.
When an email campaign is clicked, create a task to follow up on that lead.
Unassign salespeople
Removes all salespeople from the account.
None
When an opportunity is closed, remove all salespeople from the account.
Create a sales opportunity*
Creates a sales opportunity for a salesperson. The salesperson can be a specific individual or the default person assigned to the account.
If there is no assigned salesperson no one will be assigned to the task.
When a user signs up for Business App on a partner website, a sales opportunity will be created for a salesperson.
Close all sales opportunities
Closes all open opportunities as Closed - Lost
None
When an account is added to a “Closed Opportunities” list, close all opportunities as lost.
Create a proposal
Creates a new proposal based on an existing template
None
When an account is created with a specific category, create a proposal using an existing template
Tags
Add tags to the account
Adds a tag to an account. New tags can be specified as well.
When creating a new tag the tag name must be selected from the dropdown list that appears, much like the user would for any other tag.
If the tag is already on the account it will not be added again.
When an account is added outside of the partner’s city, tag as “Remote Client”
Add tags to the order
Adds a tag to an order. New tags can be specified as well.
When creating a new tag the tag name must be selected from the dropdown list that appears, much like the user would for any other tag.
If the tag is already on the order it will not be added again.
When an order is created for a new client, tag as 'New Client'
Remove tags from the account
Removes a tag from an account.
If the step is removing a tag that does not yet exist (e.g. one specified in “Add Tags”) it will not appear in the dropdown list. It can, however, be specified manually.
If the step is removing a tag that does not yet exist (e.g. one specified in “Add Tags”) it will not appear in the dropdown list. It can, however, be specified manually.
Remove tags from the order
Removes a tag from an order.
If the step is removing a tag that does not yet exist (e.g. one specified in “Add Tags”) it will not appear in the dropdown list. It can, however, be specified manually.
Inbox
Send an Inbox message
Sends a message into a conversation between you and the account, viewable by all participants.
Message is sent as coming from the assigned salesperson. If there is no assigned salesperson, the message appears as coming from your company.
Send a helpful welcome message when a user logs in for first time, or a new account is created.
Send a public system message
Publishes a passive system message in a conversation between you and an account, viewable by all participants.
Useful for showing and logging key events in a conversation for all participants to see, as well as for an auto-responder that sets expectations for response times.
Sales Orders*
Activate products for the order
Actives the products on an order after it's been approved.
Add tags to the order
Adds tags to the order.
Approve the order
Approves the order after pre-set conditions have been met.
A sales order must be completed before being approved.
Archive the order
Archives an order that has been completed.
Decline the order
Declines the order when pre-set conditions have not been met.
If an order has been declined, the Salesperson will be notified to make the corrections before re-submitting for approval.
Submit the order for admin approval
After an order has been completed, it is sent to the account admin for approval.
Delays
Delay until an event happens
Allows a workflow to pause and wait for an additional trigger for a specified amount of time. The time can be specified in minutes, hours, or days.
Like an if-else branch, delay-until steps have an EVENT HAPPENED and EVENT DID NOT HAPPEN branch (equivalent to the YES and NO branches, respectively). The delay-until step also merges after these branches.
If the automation is switched off mid-delay, the workflow will instantly stop. No steps after the delay will be executed.
When an account is added, wait for seven days for a product to be activated. If a product is activated, mark as a hot lead. If a product was not activated, send an email campaign. After either branch completes, remove the account from the “New Accounts” list.
Delay
Allows a workflow to pause. This is useful when actions that caused a trigger take time to fully complete, e.g. populating a Snapshot Report. The time can be specified in minutes, hours, or days.
If the automation is switched off mid-delay, the workflow will instantly stop. No steps after the delay will be executed.
When a Snapshot Report is created, wait two days for the report to populate then send an email campaign about the report’s contents.
Conditions
If/else branch
Adds a decision point, allowing the workflow to split into YES and NO workflows. The workflow may “merge” back together after the branches complete.
The conditions that can be specified in the if/else branch are the same as those in a trigger’s condition (trigger filter)
If no steps exist in a branch that is followed, the automation will still count as having been run for an account. If the user is trying to run the automation only when a specific set of conditions is true for the first time, specify these in the trigger’s condition (trigger filter)
When a Canadian account is added, check the location. If the location is in a French-speaking region (YES branch), assign a French-speaking salesperson. Otherwise (NO branch) assign an English-speaking salesperson. After either branch completes (merge step) add the account to the “Canadian Clients” list
Jump to a step
Redirects to another workflow step in an automation. Limits the number of times to jump to prevent an infinite loop
Has an upper limit of number of times a jump can occur, allowing for 1-100 times in an automation.
Rate filter
Split the workflow into separate paths depending on a rate count condition
If an automation. is turned off, the rate counts will be reset.
If a user has been sent more than 5 in-app notifications in one day, prevent more notifications
Workflow
A/B Branch
Adds a split to the events moving through an automation so that you can run an experiment based on a percentage of those events
You’ve created 2 onboarding campaigns and want to see which one performs better. The trigger is Account Created, then set up an A/B Branch of 50%/50% and on each one of those branches, you can start the different campaigns.
End this automation
Walkthroughs
Assign a sales team Automation
Assign a Salesperson Automation
Log activity and hotness rating Automation
Create a sales task Automation
Unassigned Salesperson Automation
Create a sales opportunity Automation
Resource Center
Which products are APIs available for?
We have APIs for the following products:
Brand Analytics
Business App
Partner Center
Local SEO
Reputation Management
Social Marketing
Note: the API does not support all features available in-product for Social Marketing. Read this FAQ for more information.
We do not currently have APIs for the following products/services:
Sales & Success Center or the Snapshot Report
Task Manager
Billing reports
Resource Center
How is Industry average calculated for reviews?
The Industry Average represents the average performance of businesses listed under the same category in our system.
Here’s how review grades are determined:
Snapshot Report: The grade is calculated based on specific criteria related to reviews. You can learn more about how these grades are determined in the Snapshot Report Grade Calculations.
Executive Report: Review grades in the Executive Report are based on a different set of factors and are explained in detail in the Executive Report Review Grades.
Resource Center