Ian Jones, VP of Revenue at Vendasta, will present how to segment your customers and spend your time most efficiently leveraging the Boston Matrix.
The Boston Matrix is a tool used to help you gauge the urgency and viability of sales opportunities. In many cases —like inbound prospecting— the matrix gives you insight into potential customers’ interest in your business and where to invest your time with existing customers. Then, it can be used to weigh those factors together and determine how much attention a customer deserves at a given time.
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CalendarHero is an AI-powered meeting and appointment scheduler for small businesses.
With CalendarHero, small businesses can:
Give their clients a professional self-booking experience for 1:1, group, and remote meetings or appointments using their real-time availability
Drive revenue by booking prospects at the height of interest and routing them to available team members automatically
Manage meetings & appointments seamlessly from one place — reduce no-shows, automate reminders, and connect to more than 60+ app integrations like Zoom, Microsoft Teams, HubSpot, and more
To learn more about CalendarHero, visit https://www.vendasta.com/scheduling/. In 2021, CalendarHero was acquired by Vendasta. Vendasta is a leading platform for channel partners to provide digital solutions to small and medium-sized businesses, or SMBs. Vendasta provides channel partners with an end-to-end platform to scale and a curated marketplace of products and services to sell, both of which are tightly integrated into an operating system that is delivered to SMBs.
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