What are some killer hooks/angles you've found to convince a business owner to take up a Snapshot Report - either free or paid-for?

It's something I've not yet cracked. "Understanding your online presence", "How do you stack up against your competition", "96% of customers research online before buying...are you losing conversions"...

I've not found any of these to resonate massively with local biz owners in the UK and thought I would see if anyone's found anything that's a good emotional trigger that positions the Snapshot as the solution to something they deeply care about?