Listings is something most of us have been offering for a very long time. Positioning expert April Dunford says you can really spice up your value by finding a sweet spot between trends, market context, and the solutions you offer. With so many businesses in varied states of reopening in the pandemic era – and with a possibility of closures hitting regions again – you may want to consider your pitch on digital listings solutions.

Subjectively, I’ve seen a lot of incorrect hours of operation on Google as the transition back to work continues and owners are trying to get their staff back in action. It might be worth using a GMB listing or map to show how out of sync some businesses are. Has anyone been trying this out?