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Mar 30, 2022 2:29 pm
This week's Conquer Local Podcast episode is live!
Our Guest
Gordon Borrell is the Founder of Borrell Associates and is ranked in the top 2% among Gerson Lehrman Group’s 150,000 consultants worldwide. He is quoted frequently in advertising and media trade publications, as well as The Wall Street Journal, The New York Times, Ad Age, and Forbes. He joins the podcast this week to discuss advertising vs. marketing.
Just as emerging platforms like TikTok are skyrocketing brands- radio, print, and television still have their place. We’ve experienced 2 prior waves, being; Search (2000s) and Social Media (2010s). Gordon goes into detail about the 3rd wave of marketing which is video. Brands that can adopt this way of communicating will be leading the marketing atmosphere in 2022 and the next several years.