Start Your Digital Agency [Quiz 2/3]

15 – Amplification as a strategy, focuses on maximizing the impact of your messaging, not expanding your reach.

16 – The following are all examples of the ways you can:

(1) Ask for lightweight permission and quote a positive mention |
(2) Add endorsements to company materials |
(3) Personalize thank-yous you send to clients |
(4) Utilize the dollar-a-day strategy |

17 – Our business strategy is built around a triangle that balances three main concepts:

18 – 
Facebook has the Boost button.
LinkedIn has Sponsored Content.
Twitter has:

19 – Content that never goes out of date and maintains relevancy is called ___________.

20 – What should you know before you press the boost post button?
(select all that apply)

21 – The best way to develop a set of saved audiences that will engage with your content is to:

22 – Before you jump into targeting, what should you make sure you have clearly defined?

23 – Michelle has spent $7 in total after spending $1 a day for seven days, and isn’t sure what metrics to study. Which of the following is a vanity metric she should avoid?

24 – Kelly noticed that one of her HOW videos has a relevance score of 7 within a few days of boosting another $30 for 30 days.  What should she do next?

25 – You are analyzing your boosted posts to see which ones you should promote, and which you should kill. What metrics do you use to make your decision?

26 – What are the four sequenced stages of boosting?

27 – Darwin has an ad set that has 25 post engagements out of a total of 3,358 reached. What should he do next with this post?

28 – Karen is a digital marketing agency owner serving restaurant owners. What recommendations can you give to Ali to stay in business during the pandemic?

29 – What steps are involved in our pandemic action plan? (select all that apply)

30 – Going live on Facebook on a regular basis helps business owners stay connected with their audience. Which of the following should you avoid over-posting during this time?