Discover the secrets to skyrocketing sales with our latest Conquer Local podcast episode featuring Joe Ingram, the Sales Genius himself!

With over 30 years of expertise and a staggering $1.7 billion in sales, Joe has revolutionized sales strategies, earning a reputation for delivering outstanding results across various industries.

Join us as Joe unveils his transformative approach, blending humour and real-life scenarios in an “edutainment” style that simplifies complex ideas. From turning struggling dealerships into #1 performers to extending his prowess beyond the automotive realm, Joe’s insights are a must-hear for sales teams, Business development departments, service teams, and management staff. 

Don’t miss out on this episode packed with actionable tips to supercharge your sales game!

Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) make up to $10,000 off referrals.

Are you an entrepreneur, salesperson, or marketer? Then, keep the learning going in the Conquer Local Academy.

Exposing Strategies to 10x Your Sales Growth

Introduction 

Jeff Tomlin: Welcome to the Conquer Local Podcast! Our show features successful sales leaders, marketers, thought leaders and entrepreneurs who will inspire you with their success stories. Each episode is packed with practical strategies, as our guests share their secrets to achieving their dreams. Listen in to learn the highlights of their remarkable accomplishments and get tips to revamp, rework, and reimagine your business. Whether you’re a small business owner, marketer, or aspiring entrepreneur, the Conquer Local Podcast is your ultimate guide to dominating your local market. Tune in now to take your business to the next level! 

I’m Jeff Tomlin and on this episode, we’re pleased to welcome Joe Ingram. 

Joe is a renowned sales expert and consultant with over 30 years of experience and with over 1.7 billion in sales. He’s revolutionized sales techniques across various industries and excels in simplifying complex strategies, making them accessible to professionals of all levels through his engaging “edutainment” approach. I love it, blending humour and real-life scenarios.

His expertise spans many industries offering comprehensive guidance to sales teams, Business Development teams and service, and management teams. Beyond the automotive realm, Joe’s prowess extends to diverse sectors, including real estate, software sales, moving companies, chiropractors, and automotive, consistently delivering remarkable results.

Get ready Conquerors for Joe Ingram coming up next on this week’s episode of the Conquer Local Podcast.

Joe Ingram Discusses his Sales Background and Childhood Experience Selling Candy. 

Jeff Tomlin: And his podcast is Sales Genius, it’s Joe Ingram joining us here on The Conquer Local Podcast. How are you doing, Joe? Welcome.

Joe Ingram: I’m doing amazing. Thank you for having me on. Completely honoured to be here.

Jeff Tomlin: Well, honoured to have you. How are you doing?

Joe Ingram: Things are good. The sun’s out, it’s about 70 degrees so I’m okay with that.

Jeff Tomlin: Yeah. Yeah, you would be. I’m in Northern Canada, I’m not 70 degrees. But I won’t complain.

Joe Ingram: California, we don’t know what weather is.

Jeff Tomlin: Yeah, right. Well, I’m not complaining.

Joe Ingram: It’s supposed to change during the year? What happened?

Jeff Tomlin: Yeah, I know. Well, we tell ourselves that the seasons are rejuvenating, that’s the positive spin on the ice-cold winter. Well hey, really it’s awesome to have you here. I love having the sales guys on my podcast and talking about sales stuff. Hey, you’ve got a fantastic background. It started in the automotive space. Tell me a little bit about the path from there to where you’re at now, and what that looked like, and how you got from A to B.

Joe Ingram: Sure, absolutely. I cut my teeth in sales selling candy bars for little league, but nobody ever counts that.

Jeff Tomlin: No.

Joe Ingram: For baseball little league, but you had to do that.

Jeff Tomlin: That’s sales.

Joe Ingram: Yeah.

Jeff Tomlin: That’s sales.

Joe Ingram: It is. It’s hardcore sales, yes. But it teaches you to play your warm market to your advantage.

Jeff Tomlin:  By the way-

Joe Ingram: So I’m an electrical engineer –

Jeff Tomlin: By the way, did you outsell all the other kids?

Joe Ingram: For some reason, I was always in the number two, number three spot. Somebody always had the leverage to a dad that worked in a corporation that had 1000 employees that they could go get their boxes done.

Jeff Tomlin: Yeah.

Joe Ingram: No, no.

Jeff Tomlin: I remember doing that when I was a kid. I grew up bowling and we had to sell chocolate covered almonds. I took great pride in selling out my box. Anyway, sorry to interrupt you.

Electrical Engineer turned Successful Automotive Sales Trainer and Consultant. 

Joe Ingram: That’s fantastic. No, it’s all good. Electrical engineer that went into sales. I went into sales within a criminal defense law firm first, building inside teams, outside teams, was very successful. Then, transitioned to automotive. When I got into automotive, literally I went to work for a large corporation that had 300 dealerships across the United States. For me, coming from aerospace manufacturing when I was an engineer, I was like, “Wow, this red tape over here in automotive is nothing like I had with the government,” and going through all the stuff. It was easier to excel and expect certain things that would happen, and the processes just made more sense to me from where I came from. I excelled really quickly. I took dealerships that were doing five or 600 units a month and took them to 1000 units a month. Took them to become number one, number two, number three in the nation.

Jeff Tomlin: Amazing.

Joe Ingram: Out of 20,000 dealerships. It was one of the things that you want to … For me, I founded my passion for cars, and then the passion to win and dominate, those came up pretty easy. In that industry, it was good. I did it several times, throughout my years in the automotive space, where I ended up taking dealerships, I’ve taken several stores to 1000 units a month. In context, the average dealership across the United States sells 89.

Jeff Tomlin: Wow.

Joe Ingram: To sit back.

Jeff Tomlin: Unbelievable.

Joe Ingram: I get to laugh and go, “That’s more than 10X, Grant.” Yeah.

Jeff Tomlin: Big numbers.

Joe Ingram: That built me … Yeah. That built me the brand and the knowledge space that I could help other dealerships. Then, I went into automotive training at a time where one of the owners decided I made it look too easy when I turned around his dealership in less than a year to be profitable. He thought, “Great. I’ll give this job to one of my best friends who’s never done it because Joe’s got it dialed in.” He gave it to him, and then let me go. At that point I said, okay I’m just going to … I talked with my bride, she said, “Just go train people, that’s what you love to do. Go and do that.” I was like, “Okay.” Because of my knowledge in the business, because of the turnaround I just did, and to spite the owner that gave away my job, I literally went to all of the competitors around that location, because there was eight of them within 30 miles. I went to all of them and say, “Half off training, so that we can make sure this guy suffers and doesn’t have the market share that I built for him.”

Jeff Tomlin: Nice.

Joe Ingram Started his Company in Automotive and Expanded to Different Industries. 

Joe Ingram: I had five of the eight say yes, so that started my company and off I went in automotive. From there, I had other people reach out and say, “Hey, you’re really good at that stuff, the sales stuff.” I was like, “Okay, I’m not arguing.” Then they said, “Can you do it in this arena? Can you do it with this? Can you do it with this?” I was like, I think it’s going to be the same. I think a lot of them are copy-paste. There’s going to be some uniqueness added to it, but let’s go play the game. I ended up in multiple industries, just because sales is about people and since sales is about people, you can swap the product out on a good salesperson and they will run with it. It’s just those best practices, copy-paste into another industry. I did software sales. Video gaming platforms. I worked with video gaming platforms on how to get people to bump within the game, to buy new things.

Jeff Tomlin: Yeah.

Joe Ingram: And stuff like that. Again, playing the psychology game, personality game, things like that, is what I love to do. That’s how I ended up where I’m at now.

Jeff Tomlin: Yeah.

Joe Ingram: Which is training companies on sales and increasing profitability.

Jeff Tomlin: I love that. I’m just starting to learn this. Tony Robbins talks about patterns in life and the three competencies. Being able to use patterns, being able to implement patterns, and then being able to develop new patterns. Or, recognize, implement and develop new ones on your own. Yeah. I get what you’re saying. In sales, there are patterns to success.

Joe Ingram: Yeah.

Jeff Tomlin: It’s cool that you were able to replicate that across different industries. In doing sales training, you have an edutainment, you call it, approach.

Joe Ingram: Yes.

Joe Ingram uses Humour to Educate and Entertain his Audience. 

Jeff Tomlin: I love that moniker. By the way, before you tell us what that’s all about, I was having a chat with the crew. I was telling them about this conversation I was having with my son. My son’s name is Jack. I was saying, “Jack, I’ve got to create a little bit more humour in the podcast, make it a little more entertaining.” He says, “Well, Dad, you’re not really that funny.” I said, “What do you mean? I’m funny.” He goes, “What do you mean, Dad? Funny, ha ha, or funny looking?”

Joe Ingram: Yeah, it’s not all about looks. Come on. Yeah.

Jeff Tomlin: Since when do you know Joe Pesci?

Joe Ingram: Right, exactly. Exactly.

Jeff Tomlin: Tell us about the edutainment approach.

Joe Ingram: It was something that I instinctually do, as I went through life. In my house, you had to be a smart Alec, you had to have humor. I learned from my dad early on, who owned his own business, when people … My dad owned gas stations. But people would drive three, four miles out of their way in the morning commute to come pull into the driveway. I’ve been pumping gas since I was seven years old, working there. All of a sudden, these people pull up and they pull into the full serve side, honk the horn. I’m like, “You want gas?” They’re like, “No, no. I need to talk to Joe Sr.”

Jeff Tomlin: Yeah.

Joe Ingram: Then he would come out and they’d go, “Okay, I’m running late but give me the joke of the day so that when I get to the office, I can be funny.”

Jeff Tomlin: Love it.

Joe Ingram: He would come out, tell them a joke, they’d laugh, and then they’d go another mile or so, and get back on the freeway and head to work. But I also realized all of those people also brought their vehicles to the back shop that we had, the repair shop.

Jeff Tomlin: Yeah.

Joe Ingram: They always had their car with us. I was like, “Wow. Dad is funny, teaches them how they can be funny,” and then all of a sudden, they trust him with their vehicle and their work, where they could go to a dealership or go some place else.

Jeff Tomlin: Amazing.

Joe Ingram: For me, I was on a livestream with the actor, Glenn Morshower, he was in 24 and a whole bunch of other shows.

Jeff Tomlin: Yeah.

Joe Ingram: He looked up and he said, “Joe, you are the personification of the word edutainment.” I was like, “Wow, thank you.” Then I go, “I have no idea what that means.” I sat down and then I looked at it. It’s education and entertainment put together. Then when he said that, I was like, “Wow,” when I look at everything I do. I always start trainings. If I’m going to educate you, we’re going to laugh, we’re going to have fun. Because the second I can get you to laugh, if you laugh with me, or even at me I’m okay with that, but if you laugh, it checks the ego.

Laughing Breaks Down Barriers and Opens the Mind to New Ideas. 

Jeff Tomlin: Yeah.

Joe Ingram: You can’t laugh at something somebody says and still maintain, “I’m better than you.”

Jeff Tomlin: Yeah, yeah.

Joe Ingram: In that capacity, I get to break the barrier down. Now I know, once you’re laughing, that I can now input things into your mind that goes in unfiltered.

Jeff Tomlin: Yeah.

Joe Ingram: That helps me to get that in, so they learn more, they take away more and they can implement it sooner because they’re not going with the preface of, “I don’t like you, you’re not like me, I’m better.”

Jeff Tomlin: Yeah.

Joe Ingram: As soon as you take away that block, then all of a sudden, you have access to the unconscious and you get to excel.

Jeff Tomlin: I love that. By the way, I’ve seen that in all sorts of different examples in life. I have been to tons, and tons, and tons of conferences. Someone gets up on stage and starts giving the conference talk, everyone’s heads in their laptops. Someone gets up on stage and says something entertaining, whether it’s something funny or they get the crowd’s attention, and all of a sudden, I get it. You can put stuff into their head and they’re receptive. I love that.

Joe Ingram: Yeah.

Jeff Tomlin: You’ve got a moniker here, “Never be normal. Normal people get normal paychecks.”

Joe Ingram: Absolutely.

Jeff Tomlin: I love that. Before I turn it over to you to talk about that a little bit, I’ve got a story from my background. I got started in the software space, back in 2002, in a real estate software company. Our CEO and my partner here, Brendan King and I, worked at that company together. We started going to conferences. A little software company in Western Canada and we started going to these big real estate shows down in the United States. It’s really hard to break into a new audience, big executives. How do you break the ice?

Joe Ingram: Especially when you talk funny.

Jeff Tomlin: Exactly! Especially when we can’t say about.

Joe Ingram: Yes, exactly.

Jeff Tomlin: One thing we did before one conference, and I don’t know, I don’t remember it being conscious or not, but we got these really loud shirts. Everyone else is dressed in suits. The one thing I noticed is that, all of a sudden, in the networking events, we were way more approachable than everybody else. What went from being work, to go and put ourselves out there, and introduce ourselves to people, people would come to us and say, “Hey, who are the Canadians over there in the crazy shirts?”

Joe Ingram: Yeah.

Jeff Tomlin: That’s my little story around it. I love this saying, “Never be normal. Normal people get normal paychecks.” Tell me a bit about your perspective on that.

Success comes from Thinking Differently.

Joe Ingram: Perfect. I sat down and I started tracking the successful … Who’s the top 1% in their industries? I looked at all the things and I said, “Okay, we can all agree that Michael Jordan had a different mindset than everybody else.” It wasn’t just to be good at something, it was to be the best at something. And then I looked and I said, “His check, compared to everybody else on the same team, was a lot larger.” Then when you look at it … Again, I’m not a sports freak, I just looked to see where the money was. I go, “Bill Gates, not your normal programmer.” If you look at it, when you say regardless of political affiliation, Trump, as a business man, was not normal in the way he looks at things. If you and I, Jeff, we look at an empty lot, we’d go, “Oh, that’s an empty lot.” He looks over and sees Trump Tower.

Jeff Tomlin: Yeah.

Joe Ingram: Bill Gates looks at something. You go, “Look at this.” He’s like, “I can probably get that to fit on the head of a pin. That’s what I want to do.” You’re like, “What? How do we do this?”

I looked at it and started tracking everything. I said everybody takes an approach, not necessarily is it a disruptive approach. It’s not like they’re going, “I have to destroy an industry to do this.” But you have to be able to see things at a level that is different, and you can’t say, “I’m doing the same thing.”

My story with that was my kids grew up with me telling them that, going through that. They could never come home and say, “Dad, can I get this scooter? Because everybody’s got one.” Because as soon as they said that, I said no. I’m like, “That would make you normal.”

Jeff Tomlin: Yeah.

Joe Ingram: They always had to come up, “Because no one else can afford it,” or because this … They’d always have to be creative enough to give me an excuse. But I got that phone call from the ex-wife one day after school. She’s driving back with the kids, and she calls me and says, “Oh, you want to know what your son did?” I’m like, “Well, let’s see. He took number one in the state for math and English on the test that they give to all the students. I’m assuming you took credit for that and I don’t get credit for that. So what did he do wrong?” She says, “Oh my goodness, the teacher told him, ‘Go sit down, don’t be disruptive in class.’ He said, ‘Okay, I’ll go sit down.'” But he was helping other students understand what he had already grasped and they weren’t getting it with the teacher, so he went to go help them. She sat down and said, “Go sit down.” He was like, “Okay,” goes and sits down. They continue to ask him questions from his desk. Then she looks at him and she goes, “Mason!” She’s like, “Seriously, sit down and be normal for five minutes.” He looks at her and he goes, “I’m going to sit down and just be quiet, because I think that’s what you want.” This is fifth grade. He says, “Because I believe that’s what you want, but I can’t be normal.” She’s like, “Don’t talk back.” He’s very well-spoken. He’s like, “I’m not being disrespectful.” He goes, “I will just sit here.” She goes, “Be normal for five minutes!” He goes, “I won’t be normal!” She goes, “Do you want to go to the office?” He goes, “Normal people get normal paychecks, and I can never be normal.” She wrote him up and sent him to the principal’s office. They get this thing back.

Jeff Tomlin: Thanks, dad.

Joe Ingram: As she said that, I’m sitting there as his mother’s telling me that, I go, “Hell yeah!” She goes, “What?” He’s sitting next to her and he goes, “Told you he wouldn’t be mad.” I was like, “You realize why he got sent to the principal’s office?” She goes, “Why?” I go, “Because he called out the teacher who’s normal and that made her say, ‘Ugh, you need to go someplace else.'” I said, “I am so beyond proud, you have no idea.”

Jeff Tomlin: Ah.

Joe Ingram: She was like, “Ugh, that’s part of the problem.” I’m like, “Sure it is.”

Misconceptions about Sales Hinder Performance; Focus on Building Relationships First.

Jeff Tomlin: Ah. Not to put you on the spot, but can you think of a time when either your team or someone you’ve been working with has challenged the status quo in either their marketing or their business practice and it created an out-sized reward for them?

Joe Ingram: Yeah, absolutely. One of my clients right now … Everybody knows AI, AI, AI. We all talk about robots taking over the world and stuff. But the earlier adapters to something. When I got access to ChatGPT, I jumped right in. I called another guy who’s a sales trainer on the East Coast and we were giving it the same questions to see if we got the same answer. We started embracing it and going through it. Then, I have clients that are like, “I’m not giving my business to AI.” I’m like, “Okay.” Normal is what they’re thinking, “Don’t give it to it,” because they’re afraid of what it’s going to do with nobody checking it. I went and created mini coaches that are all AI-based, so it requires the employee to ask the coach for the question, or to write an email, or to do things and give it to them. It’ll give it to them as if it was me coaching them. I built that out. That’s not the never-be-normal part. It’s the client who goes, “Let me try it. I’ll do that because it has people involvement along with the AI.” Then all of a sudden, he comes back and goes, “What just happened to this department?”

We have that department. I love the virtual prospect becoming a sold product or service. The people that are reaching out over the internet, sending you requests or social media, chats, texts, things like that, where you’re not face-to-face, all of a sudden, all of their responses became better because it was almost as if I did all the responses for the hundreds of requests that came in. We saw an increase of three, and on the best side eight percent, closing on lead to a sold product.

Jeff Tomlin: Wow.

Joe Ingram: To them, they were like, “That literally changed my entire business because of it.” I told them. I said, “See? Normal people get normal paychecks because your competitors aren’t doing that.” The fact that the customer whose virtual to you got a better response that kept their perception of you up here meant you don’t have to discount. It means you don’t have to do any of the stuff that is there, that everybody normally has to do. But you’re talking a million plus a year to one person’s business.

Jeff Tomlin: That’s fascinating. People have inceptions or ideas around what sales is like. Tell me, is there a set of misconceptions that you commonly see that people have about sales and the sales process? If they could break through these things, they could drastically increase their performance.

Joe Ingram: Yeah, absolutely. Well again, here’s one of the things that holds a lot of people back. If you’ve ever given an excuse to somebody and you said, “Well, I just don’t have the time.” And they said, “Okay,” then your brain goes, “Hey, that one works.” It keeps those things locked up in your head. Your pre-conceived notion as you walk in, as a salesperson, whatever excuse you’ve ever given to get out of something, you have to respect it from the prospect. When the prospect tells you they don’t have enough money, they don’t have enough time, don’t have whatever, you’re like, “Well, I wouldn’t want anybody to call me on the BS, so I’m going to have to tell them I understand and that’s it.”

Jeff Tomlin: Yeah.

Joe Ingram: Most people view salespeople as a hurdle to getting a product, which is why the models of Amazon, or eBay, or somebody works better because we took out the fact that you’re being sold to so obviously. To me, the answer is if you view sales as bad, and I’m not one of those people that go, “Oh my goodness.” Trust me, I come from automotive. Everybody thinks the used car sales guy is out to just take your head off and their hand’s in your pocket the second you say hi. But it’s not that case. My goal is to transform everybody’s sales process to be more communicative as opposed to being more, “Do you want to buy or not?” I think that’s where we lose a lot of people is that our intentions are wrong, which means they feel it, and they decide they don’t want, “I can’t do anything with you.” I tell people four steps. Like, listen, believe and buy. That works for every friendship you’ve ever had, any relationship you have with a spouse, whether your kids get along with you. All of these things happen, but it’s the same thing in sales. If I don’t like you, we’re not getting to sold.

Jeff Tomlin: Yeah.

Joe Ingram: We’ll get to sold 23% of the time, and that’s because you’re the only one with the product or you made it cheap enough for me to tolerate you.

Jeff Tomlin: There you go.

Joe Ingram: But the rest of the time, you have to. 77% of the time, it’s because you started with the like, made it through the listen, and then, “I believe what you’re saying,” and now I can trust you enough to buy. 

Sales Communication: Adapt Language, Focus on Results, and be Relatable. 

Jeff Tomlin: Joe, I love your perspective on things. Entertain, be humorous, be different, don’t be normal.

Joe Ingram: Yeah.

Jeff Tomlin: Your approach, the way that you think about sales and what sales should be. Give the audience three takeaways. If there are two or three things that you want them to think about, leaving the conversation here, what would those things be?

Joe Ingram: I’m going to tell you guys right now, the way you communicate face-to-face does not work on email, text and phone. Most people don’t realize that. I have to change my language in every one of those mediums.

Jeff Tomlin: Yeah.

Joe Ingram: As looking at that, again, you’re texting somebody, only if you’ve only known them and met them can you get a visualization of that person. I tell people all the time, you need to be in the direct communication with somebody but remember the medium. That’s the first thing I’m going to say, because your language has to change.

Jeff Tomlin: Yeah.

Joe Ingram: The second thing I’m going to tell everybody is that you are responsible for results. I do not believe sales is a relationship game. I argue with all the bigwigs that go, “It’s all about relationships.” I go, “It’s all about results.” My relationships come after I’ve consistently delivered you results. Focus not on being their best friend, focus on being the one that’s getting them better results. Then, the friendship will actually be real. I don’t want to say, “Give me a check because you like me.”

Jeff Tomlin: Yeah.

Joe Ingram: I want to say, “Give me a check because of the ROI on what you get from what I do.”

Jeff Tomlin: Yeah.

Joe Ingram: That’s what I look at and say you need to be focused on that one. Then, the third thing I’m going to tell everybody is to understand, this is the takeaway, it’s not about who you are, it’s about who you need to be for the prospect to buy from you. We are all cut from the same cloth, there’s four personality types. We all share some part of the same. Utilize the part that matches with the person you’re dealing with. I’m not telling anybody to be fake. I’m saying utilize that part of your personality that that person needs you to be so that they can feel comfortable enough to buy from you. Instead of going, “I’m me, take it or leave it.” Well great, guess what, you sell 20% of the time because you can only relate to 25% of the people and not all of them are ready to buy.

Joe Ingram’s Links to Training, Social Media, and Resources. 

Jeff Tomlin: Love it. Words of wisdom from Joe Ingram. Hey, it’s been an absolute pleasure having you on the podcast. If people wanted to reach out to you and continue the conversation, how do they connect with you?

Joe Ingram: The easiest way to find me anywhere on the web is go to thegeniuslinks.com. Genius L-I-N-K-S.com. That’s a Linktree page. It’s got sample training. It’s got a link to every social media site, products, and all kinds of stuff that are there. Then for your listeners, Jeff, if they go to the very bottom, I’ll make it active when we get off of the show, at the very bottom of the page they’ll see a box that doesn’t look like it has anything written on it. But it very lightly says, “Secret Stuff.” If they click on the secret stuff, it’ll take them to a hidden page on my website. They can find eBooks, they can find presentations I’ve done, other videos and things like that, that could help them get to the next sale.

Jeff Tomlin: I love it. It was an absolute pleasure and honour having you on the podcast and I learned a lot from you. Hope that we can do this again in the future. I’d love to have you back and keep picking your brain. And I know that the listeners would as well.

Joe Ingram: Piece, thank you. I’m completely honoured to be here. I’m glad you made time for me.

Jeff Tomlin: That was a great conversation. Joe Ingram, my best to you.

Joe Ingram: Thank you, buddy. Appreciate you.

Conclusion

Jeff Tomlin: Wow, there you have it! Joe’s entrepreneurial journey, starting from an early age and evolving from selling candy bars for Little League to becoming a sales leader, highlights the significance of adapting sales patterns across different industries. I love the edutainment approach, blending humour and educational content as a strategy in engaging and training individuals.  The motto, ‘Never be Normal, Normal People get Normal Pay Checks,’ really resonates with a guy that thinks a shirt can be more than just a shirt.

Another nugget is Joe’s forward-thinking use of AI. As he created mini-coaches for sales departments I think it highlights the transformative power of technology in sales. The proof is in the pudding as his approach showed significant improvements in customer responses and closing rates. Finally, Joe challenges the traditional notion that sales are solely relationship-based as he’s a guy that focuses on results above all else. 

If you’ve enjoyed Joe Ingram’s episode discussing Sales Training, keep the conversation going and revisit some of our older episodes from the archives: Check out Episode 633: Transforming Sales Coaching with AI with Michael Miranda or Episode 623: The PepsiCo Way: Lifelong Learning and Leadership with Jorge Alzate 

Until next time, I’m Jeff Tomlin. Get out there and be awesome!