How Agencies can Build a Scalable, Predictable Sales Machine | Mark Roberge

The sales process has been dramatically transformed in recent years. Gone are the days where agencies can simply hire reps, assign territories and cold call their way to success with a single talk track. The internet has empowered the buyer with choice, while big data has introduced new complexities and challenges for sellers. Mark Roberge demonstrates how agencies can leverage these developments to rewrite their sales playbook and build a scalable and predictable sales strategy, all while adding a personal touch to the process.